Top 5 News and Magazines Apps Performance in Kenya Q3 2021

In Q3 2021, Kenya's top 5 news and magazines applications on a unified platform exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on Sensor Tower data.

Medium saw a fluctuating pattern in weekly revenue, peaking at around $255 in mid-July and ending the quarter at approximately $131. Weekly downloads experienced a significant increase in mid-August, reaching close to 1.9K, while weekly active users grew from 4.6K at the beginning of the quarter to about 5.6K by the end of September.

Bloomberg: Finance Market News demonstrated a varying revenue trend, with the highest weekly revenue of about $388 in mid-July. Downloads peaked at around 893 in mid-August. Active users showed a steady increase, starting at 2.6K in late June and climbing to roughly 2.9K by the end of September.

The Economist - News, Podcasts experienced a significant spike in weekly revenue in early August, reaching approximately $309, and ended the quarter at around $258. Downloads peaked at about 576 in mid-August. Active users grew consistently, starting at 1.7K in late June and ending at around 1.9K by late September.

The New York Times maintained a steady revenue, peaking at around $206 in early August. Downloads saw an increase, peaking at about 959 in mid-August. Active users showed a growing trend, starting at 4.8K in late June and reaching approximately 5.8K by late September.

Washington Post had a relatively stable revenue, with a high of about $137 in late August. Downloads peaked at around 337 in mid-August. Active users showed consistent numbers, starting at 2.2K in late June and ending the quarter at approximately 2.3K.

These insights are based on Sensor Tower data. For more in-depth analysis and trends, visit Sensor Tower.